
Not gonna give you a plug.
Can bottled water – an inherently environmentally harmful and arguably completely superflous method of getting drinking water – ever really be glamorous? And could it really be associated with progressive values? Apparently. And Fiji Water is the brand that has elbowed out its competitors to claim that meeting of markets.
Well, turns out Fiji Water has a couple blemishes on that have been getting aired out recently. Outspoken stand-by Mother Jones recently published an article going to town on Fiji Water, and the disconnect between its glam/goodness perception and the actual relationship to human rights and environmental impacts.
Bottom line: bottled water is just plain silly to begin with (the Bus, notably, doesn’t use it), and to compound that by buying a brand that literally props up an oppressive military junta – well, that’s just plain dumb.
Fiji, we love you. Fiji water, not so much.