13
Feb
09

Our tribes called quest

corporate_seth_godinYou might not know Seth Godin, but you’ve probably run into his work somewhere along the line. Dude is one of the marketing guru types in the world, and his analysis of culture and community influences a lot of the folks who turn around and sell us stuff. His latest book is called Tribes, and it’s all about how the internet and social networking has broken down many of the traditional social groupings, and created brand new ones in their place. It’s global, it’s interesting, and it’s worth a read, because dang, we like us some internet.

Check out Monsieur Godin here at a TED Talk (and if you don’t know about these bad boys already, welcome, it’s  a whole new world).

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