Fiji Water: not the goodness


Not gonna give you a plug.

Can bottled water – an inherently environmentally harmful and arguably completely superflous method of getting drinking water – ever really be glamorous? And could it really be associated with progressive values? Apparently. And Fiji Water is the brand that has elbowed out its competitors to claim that meeting of markets.

Well, turns out Fiji Water has a couple blemishes on that have been getting aired out recently. Outspoken stand-by Mother Jones recently published an article going to town on Fiji Water, and the disconnect between its glam/goodness perception and the actual relationship to human rights and environmental impacts.

Bottom line: bottled water is just plain silly to begin with (the Bus, notably, doesn’t use it), and to compound that by buying a brand that literally props up an oppressive military junta – well, that’s just plain dumb.

Fiji, we love you. Fiji water, not so much.


12 Responses to “Fiji Water: not the goodness”

  1. 1 Skyzoo
    September 1, 2009 at 9:25 am

    Never been a fan of bottled water. Plastic tasting and shit.

  2. 2 libbertine
    September 1, 2009 at 9:34 am

    Fiji water is actually one of the best tasting bottled waters (right up there with Volvic), but I don’t drink it anymore for the above-stated reasons. Bought a stylin’ metal canteen and now drink just from the tap.

  3. September 1, 2009 at 9:35 am

    As President of FIJI Water, I encourage readers to read our response to the article, which we have posted on our blog: http://blog.fijigreen.com/2009/08/fiji-water-responds-to-mother-jones-article/ I also encourage readers to post any questions they might have on our blog, where all reasonable queries will be responded to by employee representatives.

    We strongly disagree with the author’s premise that because we are in business in Fiji that somehow legitimizes a military dictatorship. We bought FIJI Water in November 2004, when Fiji was governed by a democratically elected government. FIJI Water does not nor will ever actively support the government of the day. The government does not speak for us and we cannot and will not speak for the government. What we can do is try to help the socio-economic development of Fiji as much as we can by running a world-class company that provides much-needed jobs, health care, education, and clean drinking water to the people who live in the villages surrounding our company and the greater community of Fiji.

    John Cochran
    President, FIJI Water

  4. September 1, 2009 at 9:39 am

    I like the Tolt and the Cedar River watershed.
    Fiji Water and all bottled water not so much.

  5. 5 I heart my tap water.
    September 1, 2009 at 9:43 am

    The next battle will be over fresh water.
    PS Bottled water sucks!

  6. September 1, 2009 at 10:15 am

    The vast majority of Fiji’s residents have no access to potable water. Yet this private company bottles it to ship across the ocean (massive oil input), bottle it in cutesy squarish plastic bottles (more oil input), and sell it to us at a profit when we already have excellent FREE tap water–Seattle’s is among the best in the country. Tap water is healthier too as it’s fresh, and bacteria tend not to grow in running water, plus there’s no contamination from plastic containers. No amount of greenwashing can make bottled water green, and that’s why people are waking up to the fact and not buying it anymore. San Francisco has banned bottled water; Seattle needs to do the same. We don’t need to overpay companies to take water from people who need it, spend lots of the world’s limited oil supply, and sell it to us at a higher price than our healthier tap water.

    Drinking Fiji water is like sucking blood from poorer, browner countries and destroying the planet at the same time. No thanks!

  7. September 1, 2009 at 10:19 am

    And whether Fiji was a democracy when the water profiteers started pilfering their water hardly matters. Would it be ok to do business in apartheid South Africa on the basis that the business started before it was apartheid? Of course not. If Fiji water gave a rat’s ass about human rights, the environment, or democracy, they’d stop doing business in Fiji. Apparently all of those together are worth less than profits.

  8. 8 nasonator
    September 1, 2009 at 4:19 pm

    Plus, drinking bottled completely undermines a right that we have that we seldom recognize – the right to safe, affordable drinking water. If we buy bottled water because we’re duped into thinking it’s better for us, or it’ll make us prettier, or it’s got some kind of “electromagnetic field frequency (that) enables Fiji Water to stimulate our human self-regulation system” we’re opening up the door for the corporate privatization of our very own public water resources.

    Right now, lots of people buy their bottled water at Costco or Wal-Mart or wherever people buy bottled water. But, what if that was the only choice you had? What if you turned on your tap and your water was truly filthy and the only choice you had was to buy water from your very own backyard, filtered by some giant corporation and sold back to you at thousands of times the price? Welcome to Fiji.

    Oh yeah, and think it can’t happen in the US? Welcome to Atlanta – http://www.cbc.ca/news/features/water/atlanta.html

    Stop drinking bottled water!

  9. 9 AlkiBabe
    September 1, 2009 at 4:55 pm

    I read somewhere already 75% of the world’s fresh water is owned by private corporations. scary to think what the future holds. Thanks Bus for keeping it real.

  10. September 2, 2009 at 10:28 am

    I used to be a big fan of Figi water but now im more of a fan of awsome wholefoods water bottle I got in Santa Monica!!!!

    Stop buying Botted water!

  11. 11 joBOOMua
    September 3, 2009 at 1:43 pm

    Did the President of Fiji Water really just post to our little blog?

  12. 12 washingtonbus
    September 3, 2009 at 1:55 pm

    Sort of – looks like they’ve got a full PR front-court press going. Probably similar messages on a lot of blogs around the way.

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