The infamous September issue is traditionally the holy bible of fashion publications – as the over 700-page Vogue issue implies. It’s large and in charge, and it sets the tone for a full year of fashion theorizing (and often, far longer than a single year).
Not only have the magazines themselves made headlines, but in recent years, the actual making of this all-important issue has stepped into the limelight: in 2009, RJ Cutler released the documentary about the making of Vogue’s September Issue – thrusting the behind the scenes processes out of the shadows and into the klieg lights of public knowledge.
The highly rated drama follows editor-in-chief Anna Wintour and staff during the making of the Vogue September 2007 issue. Funny little known fact: the staff barely knew of the filming until Ms. Wintour sent out a brief email- ‘There’s a film crew coming,’ it read. ‘Clean up your desks.’
In on controversial scene in the film, Wintour was shown complaining about cover girl Sienna Miller being too “toothy” for Vogue.
Due to popularity of the film, the prices of the Vogue September 2007 issue reached peak prices between $80 and $115 on ebay, making it one of the most sought after Vogue issues in history.
The documentary not only boosted magazine sales, but made instant celebrities of many formerly private Voguers; Grace Coddington, the scarlet-haired creative director now has a memoir in the works.
Turns out the film was such a success that other magazines are following Vogue’s lead and getting into the documentary business. Who’s up next? Cameras are now seen around the offices of W magazine as they are filming a new documentary on the making of their September issue. The magazine’s redesign will debut for September under new editor-in-chief Stefano Tonchi.
I’ve been more impressed with the W magazine as of late, so it will be interesting to see what goes on behind the scenes.
Now, this being the second documentary about a magazine’s September issue within a couple of years, one wonders if documentaries about fashion magazines are the new reality-TV show.
MTV-are you listening? Get on with your casting calls. Call up those people from the Real World Vegas to portray magazine editors-in-chiefs. The future of our television/online viewing will perhaps be in the hands of the Miranda Priestly’s of the fashion industry. Devil Wears Prada anyone?
The most obvious title “The September Issue” has already been taken by Vogue’s major documentary, so any ideas for the W magazine film?
Perhaps “Not Another September Issue”
Maybe I’m reaching out on a limb here.